Visual - Pictures/Images
Verbal - Speaking/Say
Written - Writing Words
ADVERTISEMENTS
LOGOS - Based on logic. They use statistics and facts. E.G: 90%
of people use this product…
of people use this product…
ETHOS - Based on character or credibility. They use famous
people or people we know are ‘good’. E.G: Beyonce holding
shampoo.
people or people we know are ‘good’. E.G: Beyonce holding
shampoo.
PATHOS - Based on emotions/feelings - E.G a sad child is on an
advertisement for world vision.
advertisement for world vision.
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